1
Do you really know your NON clients?
Much has been written in the lines of “do you know your clients” or “get to know your clients” but we tend to forget those that chose not to do business with us after a long negotiation or simply were not even interested in doing business from the beginning.
DO dedicate more of your time to this issue. Analyse why did X company chose a competitor over you. Was it price? Was it support? Or was it just trust?
Every time you do not close a deal just take sometime to go over it and draw conclusions.
Maybe you learn more from NON clients than from your actual clients.
Image source: Piotr Bizior – www.bizior.com
[...] This post was mentioned on Twitter by Adan Partington, Nikolas Papageorgiou. Nikolas Papageorgiou said: RT @AdanPartington: Do you really know your NON clients http://ow.ly/1rBrcE [...]