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Do not scare your clients away

Today I  just passed a fish taberna in Halandri we used to go to very frequently a year a go. Suddenly I realized we haven’t been for a very long time.

The reason: I was scared away

The place wasn’t very popular until it was featured in a Sunday paper. All of a sudden people started going. It is small 10 tables, family run and really good food. I even ate there one night next to Giorgos Papandreu, yes you know who, I am not joking.

The owner got to know us, but strangely enough the more often we went the higher my bill was getting. We could say that because we were already a repeating client they felt they could push and push no matter what, that we will still come back. It was a mistake, I never went back again.

This is just an everyday example to demonstrate that your clients do have a limit and if you push too much you may loose them to the competition.

You should always study your client learn about him, what he can and cannot do. Always try to do business but don’t forget that the client always has to feel that he is getting a benefit from the partnership. As soon as he feels pushed he will look for alternatives.

That’s how life works, I look for alternatives, you look for alternatives, we all search if we feel we can get a better option.

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