Google Spain advertising in traditional print media!
Google Spain advertisement
Wow! I didn’t know that Google is advertising ad-words in print media!
On a recent business trip to Spain I found the same ad in 2 magazines. I was browsing at the bookstore and decided to buy this one just to get a good picture of it. The two page advertisement is for Google AdWords offering 50.00 Euros free.
Maybe, I am the last to hear about this, but in Greece we do not see this, or at least I have not seen it. Personally, I have received via email 75.00 Euros from Google Analytics to use in Google AdWords, but never seen it in a printed magazine.
Although initially it may seem contradictory, it actually makes sense in some markets to reach the more traditional companies that still do not know about AdWords.
Have you seen this ad?
The power of 1%
The power of 1%
Today is December the 11th and we are all thinking about 2010. The key subject for many of us is how are we going to improve next year, how are we going to grow personally and professionally.
If this is your case, I have a great reading for you.
I read this last year and it is a letter sent by Alfred Lin, COO-CFO at Zappos.com, to all employees of the company. Zappos.com is an e-commerce company specializing in footwear recently acquired by amazon.com
One thing I encourage you to do is to refer back to our Core Values document and specifically the challenge in there: make at least one improvement every week that makes Zappos better. Ideally, we would do this every single day. It sounds daunting, but remember improvements don’t have to be dramatic. Think about what it means to improve just 1% per day and build upon that every single day. Doing so has a dramatic effect and will make us 37x better, not 365% (3.65x) better at the end of the year. Wake up every day and ask yourself not only what is the 1% improvement I can change to make Zappos better, but also what is the 1% improvement I can change to make myself better personally and professionally – because we, Zappos, can’t grow unless we as individual people grow too.
A great message from a management point of view and very adequate for all aspects of life.
So what do you think? is it doable?
Link to the full letter: here
Image source: www.sxc.hu
Internet facts in Greece
Internet facts in Greece
As a new blog and writing from Athens, Greece I would like first to share some facts about the Internet in Greece.
- there are approximately 5 million internet users in Greece.
- 1,75 million Greeks have high speed internet connection. This is 15.6 percent of the population.
- Greece ranks 23rd out of 30 OECD countries, on penetration, speed and cost of broadband internet access according to a recently published survey by the Berkman Center for Internet and Society at Harvad University.
- 1,3 million are the number of website domains registered in Greece.
- 217.210 are the blogs in Greek registered with blogspot, wordpress, pathfinder, other.gr and livejournal.
- 2,5 million Greeks have purchased something online during the last year.
- 125 Euros is the average amount spent by Greeks in each purchase online.
- The most popular sites according to Alexa.com are: Google, Facebook, YouTube, Blogger, Yahoo, windows live, Wikipedia, Troktiko (news Blog) and In.gr
These are the facts and as you can see there is still much catching up to do. This, also opens the door to new opportunities that other mature and saturated markets do not offer.
Actually the are new entrepreneurs and many interesting new projects in Greece, we can speak about them in a new post.
Source of the information: Athens Plus
Image source: www.sxc.hu